This Privacy Policy applies to our websites, applications, products or Services ("Services").
This Privacy Policy sets out how bet365 collects and processes your Personal Data when you use any of our products or Services.
Who we are
References in this Privacy Policy to “bet365”, “we”, “us” or “our” relate to Hillside (UK Sports) ENC, a Partnership incorporated in Malta (Registration number P1892) for Sportsbook products and Hillside (UK Gaming) ENC, a Partnership incorporated in Malta (Registration number P1888) for Gaming products. We control the ways your Personal Data is collected and the purposes for which your Personal Data is used by bet365, acting as the “data controller” for the purposes of applicable European data protection legislation.
This Privacy Policy should be read in conjunction with our General Terms and conditions.
Categories of Personal Data
• Identity and Contact Information
• Financial and Transactional Data
• Account and Service Usage Data
• Communication and Interaction Data
• Verification and Compliance Data
• Marketing and Preference Data
• Location Data
• Technical and Performance Data
Why we process your Personal Data
bet365 will process your Personal Data to provide our Services to you, conduct marketing, and to comply with our legal and regulatory obligations.
Detailed information on how we process your Personal Data can be found in the table below:
Personal Data we share with others.
bet365 may share your Personal Data within the bet365 group and with these other organisations:
• Law enforcement agencies, regulators, and other authorities
• Credit reference agencies (including for affordability checks)
• Fraud prevention agencies
• Identity verification agencies
• Sports governing bodies
• Organisations that introduce you to us
• Third parties you ask us (or permit us) to share your data with
• Third parties necessary to provide products or services which you have requested
• Advertising agencies
• Social media platforms
• Ombudsman, or other external complaint bodies
• Gaming providers
• Payment service providers
• Public registers
• Public authorities (where data is requested)
• Behavioural analytics companies
• Consumer vulnerability Services
• Debt recovery agencies
• Sports betting and integrity organisations.
For UK Account holders, further details on credit reference agencies can be found in the Credit Reference Agency Information Notice.
We disclose anonymised data (such as aggregated statistics) about the users of our Services in order to describe our sales, customers, traffic patterns and other information to prospective partners, advertisers, investors and other reputable third parties and for other lawful purposes, these statistics will not contain your Personal Data.
bet365 participates in the GamProtect Single Customer View programme for UK account holders, GamProtect is used to identify account holders that display certain high-risk behaviours and to protect them from gambling related harm.
You can find out more about how your data is processed in the Single Customer View programme by visiting the following website https://www.gamprotect.co.uk/privacy
Data Transfer Outside the EEA
Depending on the products you choose to use we may need to share your Personal Data with the third parties that provide those services where your Personal Data are transferred outside of the UK or the European Economic Area (“EEA”),
We will only transfer your Personal Data outside of the UK or the European Economic Area (“EEA”), where:
• You have given your explicit consent.
• It is necessary for us to set up or fulfil a contract you have entered into with us.
• To comply with a legal duty or obligation
• The receiving country has been found by the European Commission to offer the same level of protection as the EEA. More information can be found on the European Commission Justice website.
• Standard contractual clauses or binding corporate rules or any other acceptable method that ensures a protection of your personal information to the standard required within the EEA.
In some instances, we may be compelled by law to disclose your Personal Data to a third party and may have limited control over how it is protected by that party.
Protecting your Personal Data
Where bet365 processes your Personal Data, we will ensure that it is appropriately protected, these methods include but are not limited to:
• Data Protection by Design and Default
• Data Protection Impact Assessments (DPIAs), including risk management and mitigation assessment.
• Legitimate Interest Assessment (where applicable)
• Industry guidelines, or best practice procedures
• Information Security technical and organisational measures
• Information Security Governance Frameworks
Your Rights over your Personal Data
Where you choose to exercise any of your rights over your Personal Data bet365 will assist you with accessing those rights, your rights include:
The right to transparent information: You have the right be informed about what Personal Data we process, and how that data is used.
The right to withdraw consent: Where our processing is based on your consent you may withdraw that consent at any time.
The right to lodge a complaint: Where you choose to lodge any complaint with an applicable supervisory authority bet365 will respond appropriately.
The right of access: You have the right to request a copy of the Personal Data we process about you.
The right to rectification: You may request the correction of any Personal Data that is incorrect or out of date.
The right to erasure: You may request the deletion of any Personal Data that we process about you.
The right to restrict processing: In certain circumstances you may request that we restrict the processing of your Personal Data.
The right to data portability: You may request that we transfer certain aspects of your Personal Data to another company you nominate.
The right to object to processing: The ability to object to the processing of your Personal Data where we are doing so for the purpose of our legitimate interests.
The right not to be subject to solely automated decision-making including profiling: In certain circumstances you have the right not to be subject to decisions made entirely by automated processing.
The rights described previously are not absolute rights and are subject to limitations or exceptions in certain circumstances.
Retention of your Personal Data
bet365 we will retain your Personal Data for the period you are an account holder, and for the minimum period as required by the relevant legal and regulatory requirements when you open your account, or for as long as necessary to fulfil the purposes for which the Personal Data was originally collected, or for any other lawful or legitimate purpose
The retention period for personal data is a minimum of five years, with a minimum of ten years depending on your location, from your last interaction with bet365, however, we reserve the right to retain your Personal Data for a longer period where we have a lawful or legitimate purpose to do so, or to comply with our legal and regulatory obligations
Under certain circumstances bet365 may retain your Personal Data for longer than the described period, these circumstances include (but are not limited to):
• Responsible gambling, self-exclusion, or similar safer gambling circumstances.
• Anti Money Laundering (AML), Fraud, or crime prevention circumstances.
• Trading restrictions, account restrictions, or accounts subject to betting and gaming restrictions.
• If the account is subject to a specific restrictive status, or any other refusal of service status.
Additionally, where you or bet365 apply an exclusion to your account bet365 will retain your Personal Data for the Period of that exclusion. Where any permanent exclusion is applied to your account bet365 are required to retain your Personal Data for the period of that exclusion in order to prevent access to our Services.
Changes to our Privacy Policy
We may update this Policy from time to time, so please review it frequently.
If any material changes are made to this Privacy Policy we will use reasonable endeavours to inform you in advance by email, Policy on the Website or other agreed communications channels. We will communicate the changes to you in advance, giving an appropriate amount of time for you to consider and understand the changes before they become effective.
We will not enforce material changes to the Privacy Policy without your express consent. If you decline to accept the changes to the Privacy Policy, or otherwise do not accept the changes within the time period, we may not be able to continue to provide some or all products and services.
Contacting bet365
For more information on these this Privacy Policy or your rights over your Personal Data you can contact data.protection@bet365.com.
If you wish to exercise any of your rights, you do not need to contact the Data Protection Officer directly but can address your request to our customer service team, who can also help you.
This Privacy Policy sets out how bet365 collects and processes your Personal Data when you use any of our products or Services.
Who we are
References in this Privacy Policy to “bet365”, “we”, “us” or “our” relate to Hillside (UK Sports) ENC, a Partnership incorporated in Malta (Registration number P1892) for Sportsbook products and Hillside (UK Gaming) ENC, a Partnership incorporated in Malta (Registration number P1888) for Gaming products. We control the ways your Personal Data is collected and the purposes for which your Personal Data is used by bet365, acting as the “data controller” for the purposes of applicable European data protection legislation.
This Privacy Policy should be read in conjunction with our General Terms and conditions.
Categories of Personal Data
• Identity and Contact Information
• Financial and Transactional Data
• Account and Service Usage Data
• Communication and Interaction Data
• Verification and Compliance Data
• Marketing and Preference Data
• Location Data
• Technical and Performance Data
Why we process your Personal Data
bet365 will process your Personal Data to provide our Services to you, conduct marketing, and to comply with our legal and regulatory obligations.
Detailed information on how we process your Personal Data can be found in the table below:
Personal Data we share with others.
bet365 may share your Personal Data within the bet365 group and with these other organisations:
• Law enforcement agencies, regulators, and other authorities
• Credit reference agencies (including for affordability checks)
• Fraud prevention agencies
• Identity verification agencies
• Sports governing bodies
• Organisations that introduce you to us
• Third parties you ask us (or permit us) to share your data with
• Third parties necessary to provide products or services which you have requested
• Advertising agencies
• Social media platforms
• Ombudsman, or other external complaint bodies
• Gaming providers
• Payment service providers
• Public registers
• Public authorities (where data is requested)
• Behavioural analytics companies
• Consumer vulnerability Services
• Debt recovery agencies
• Sports betting and integrity organisations.
For UK Account holders, further details on credit reference agencies can be found in the Credit Reference Agency Information Notice.
We disclose anonymised data (such as aggregated statistics) about the users of our Services in order to describe our sales, customers, traffic patterns and other information to prospective partners, advertisers, investors and other reputable third parties and for other lawful purposes, these statistics will not contain your Personal Data.
bet365 participates in the GamProtect Single Customer View programme for UK account holders, GamProtect is used to identify account holders that display certain high-risk behaviours and to protect them from gambling related harm.
You can find out more about how your data is processed in the Single Customer View programme by visiting the following website https://www.gamprotect.co.uk/privacy
Data Transfer Outside the EEA
Depending on the products you choose to use we may need to share your Personal Data with the third parties that provide those services where your Personal Data are transferred outside of the UK or the European Economic Area (“EEA”),
We will only transfer your Personal Data outside of the UK or the European Economic Area (“EEA”), where:
• You have given your explicit consent.
• It is necessary for us to set up or fulfil a contract you have entered into with us.
• To comply with a legal duty or obligation
• The receiving country has been found by the European Commission to offer the same level of protection as the EEA. More information can be found on the European Commission Justice website.
• Standard contractual clauses or binding corporate rules or any other acceptable method that ensures a protection of your personal information to the standard required within the EEA.
In some instances, we may be compelled by law to disclose your Personal Data to a third party and may have limited control over how it is protected by that party.
Protecting your Personal Data
Where bet365 processes your Personal Data, we will ensure that it is appropriately protected, these methods include but are not limited to:
• Data Protection by Design and Default
• Data Protection Impact Assessments (DPIAs), including risk management and mitigation assessment.
• Legitimate Interest Assessment (where applicable)
• Industry guidelines, or best practice procedures
• Information Security technical and organisational measures
• Information Security Governance Frameworks
Your Rights over your Personal Data
Where you choose to exercise any of your rights over your Personal Data bet365 will assist you with accessing those rights, your rights include:
The right to transparent information: You have the right be informed about what Personal Data we process, and how that data is used.
The right to withdraw consent: Where our processing is based on your consent you may withdraw that consent at any time.
The right to lodge a complaint: Where you choose to lodge any complaint with an applicable supervisory authority bet365 will respond appropriately.
The right of access: You have the right to request a copy of the Personal Data we process about you.
The right to rectification: You may request the correction of any Personal Data that is incorrect or out of date.
The right to erasure: You may request the deletion of any Personal Data that we process about you.
The right to restrict processing: In certain circumstances you may request that we restrict the processing of your Personal Data.
The right to data portability: You may request that we transfer certain aspects of your Personal Data to another company you nominate.
The right to object to processing: The ability to object to the processing of your Personal Data where we are doing so for the purpose of our legitimate interests.
The right not to be subject to solely automated decision-making including profiling: In certain circumstances you have the right not to be subject to decisions made entirely by automated processing.
The rights described previously are not absolute rights and are subject to limitations or exceptions in certain circumstances.
Retention of your Personal Data
bet365 we will retain your Personal Data for the period you are an account holder, and for the minimum period as required by the relevant legal and regulatory requirements when you open your account, or for as long as necessary to fulfil the purposes for which the Personal Data was originally collected, or for any other lawful or legitimate purpose
The retention period for personal data is a minimum of five years, with a minimum of ten years depending on your location, from your last interaction with bet365, however, we reserve the right to retain your Personal Data for a longer period where we have a lawful or legitimate purpose to do so, or to comply with our legal and regulatory obligations
Under certain circumstances bet365 may retain your Personal Data for longer than the described period, these circumstances include (but are not limited to):
• Responsible gambling, self-exclusion, or similar safer gambling circumstances.
• Anti Money Laundering (AML), Fraud, or crime prevention circumstances.
• Trading restrictions, account restrictions, or accounts subject to betting and gaming restrictions.
• If the account is subject to a specific restrictive status, or any other refusal of service status.
Additionally, where you or bet365 apply an exclusion to your account bet365 will retain your Personal Data for the Period of that exclusion. Where any permanent exclusion is applied to your account bet365 are required to retain your Personal Data for the period of that exclusion in order to prevent access to our Services.
Changes to our Privacy Policy
We may update this Policy from time to time, so please review it frequently.
If any material changes are made to this Privacy Policy we will use reasonable endeavours to inform you in advance by email, Policy on the Website or other agreed communications channels. We will communicate the changes to you in advance, giving an appropriate amount of time for you to consider and understand the changes before they become effective.
We will not enforce material changes to the Privacy Policy without your express consent. If you decline to accept the changes to the Privacy Policy, or otherwise do not accept the changes within the time period, we may not be able to continue to provide some or all products and services.
Contacting bet365
For more information on these this Privacy Policy or your rights over your Personal Data you can contact data.protection@bet365.com.
If you wish to exercise any of your rights, you do not need to contact the Data Protection Officer directly but can address your request to our customer service team, who can also help you.